CareGrowth AI
Built exclusively for CQC-registered UK home care agencies

Respond in 5 minutes, never lose another admission-ready family — with zero extra hires.

CareGrowth AI qualifies and flags every priority enquiry the moment it comes in — so your coordinator always knows who to call first, and every family gets a response right away. No new website, no extra hire required.

No manual screening·No missed Golden Hour·No assessment no-shows

Works with your existing websiteGDPR compliantBuilt exclusively for home care
Built for CQC Good or Outstanding-rated, private-pay agencies with steady enquiry flow. Not for agencies just starting out, council-funded only, or rated Requires Improvement or Inadequate.

See exactly where enquiries are being lost, before spending a penny.

The problem

Every missed enquiry looks the same.

A hospital discharge lands on a Friday afternoon. The family calls three agencies before day's end. Whoever answers first usually wins — and it often isn't you.

Or your coordinator spends twenty minutes on someone outside your service area, before finding out it was never going to convert. Or they get halfway through a call before discovering the family's council-funded only.

None of these are people problems. They're intake problems.

The solution

Your admissions process should do the work before your coordinator does.

The moment someone enquires, they answer a short qualification. Unsuitable enquiries are filtered out automatically. Suitable families book straight into a call. Your coordinator gets everything they need before they even pick up the phone.

How it works

From enquiry to booked call, without your coordinator lifting a finger.

1

A family submits an enquiry.

2

They answer a short Care Qualifier

Built around your admissions criteria — postcode, funding, care required, timing, anything else you decide.

3

Suitable enquiries book directly into your coordinator's calendar.

Everyone else is filtered according to your rules.

Before
Sunday, 7pm enquiry →no one sees it until Monday→ family's already booked elsewhere
After
Sunday, 7pm enquiry →qualified in seconds→invited to book instantly, coordinator briefed
4

Your coordinator receives, before picking up the phone:

Their answers
Contact details
Care requirements
Booking time
What changes

The same enquiries. A completely different outcome.

Instead of this
Calling people outside your area
Qualified enquiries only
Endless back-and-forth emails
Faster responses
Manually screening every enquiry
Fewer wasted calls
No idea who's actually serious
Prepared coordinators, better first impressions
What you're actually getting

An admissions layer, not another tool to manage.

CareGrowth AI isn't another CRM. It isn't a new website. It isn't a lead generation service — it doesn't create new traffic. It's an admissions layer that sits betweenyour website and your coordinator, making sure every enquiry is handled consistently, qualified properly, and routed to the right next step.

Start here

The free Enquiry Leak Report.

Before you buy anything, we test your current enquiry process exactly like a real family would. We measure response time, where enquiries get delayed, where families drop off, and what those missed opportunities are likely costing you. Then we show you everything, live. If there's nothing to fix, we'll tell you that too.

Free 30-minute consultation · no obligation
The guarantee

If it doesn't produce a single admission-ready booking in 30 days, we keep working — free.

For agencies who move forward with the full Care Qualifier system: if you're a good fit and the system doesn't produce a single admission-ready booking within 30 days of going live, we'll keep improving it at no extra cost until it does.

This guarantee applies to the build, and holds when
  • Your agency already has a minimum level of qualifying enquiry volume reaching your site (confirmed during your consultation)
  • Your "Contact Us" redirect stays pointed at the Care Qualifier for the full 30 days
  • Booked calendar slots are actually worked by your coordinator

The Enquiry Leak Report itself carries its own guarantee too: if your test enquiry doesn't show a real, timestamped gap in your current process, we'll tell you plainly — and there's nothing to buy.

Questions

What agency owners ask us first.

Is the consultation really free?+
Yes. It's a 30-minute consultation where we walk you through your Enquiry Leak Report. There's no obligation, and if we don't think we're the right fit, we'll tell you.
How does the free Enquiry Leak Report work?+
We run a real, timestamped enquiry through your website — the way an actual family would — and record what actually happened. On your consultation, we walk you through the evidence, your monthly £ number, and the fix — live only, never sent in advance.
Do I need to change my website?+
No. Your website stays exactly as it is. We simply replace your existing enquiry form with your Care Qualifier. No rebuild, no migration.
Will this work with our existing systems?+
Yes. The Care Qualifier works alongside the tools you're already using, including CRMs like Birdie or CareHQ. No new system to learn, no complicated setup for your team.
Will this feel cold to a family reaching out at a difficult time?+
The qualifier is built for the person doing the research — usually an adult child, not the person who needs care. It's five short questions, not a form to fill in alone. The human conversation still happens; it just happens with your coordinator prepared instead of guessing.
Most of our enquiries come by phone. Does this help us?+
For web and form enquiries, yes. Phone can be added separately — we'll cover that on your consultation.
Every enquiry deserves a better first response

See where your admissions process is leaking opportunities.

Before it costs you another family. The Enquiry Leak Report costs nothing and takes one consultation — you'll know exactly what it's worth fixing before we ever discussa build.

Free 30-minute consultation · no obligation